FAQS & Guidelines

Pilgrimage FAQs

Hours of Operation and Directions

Hours

The Shrine of Our Lady of Guadalupe is open daily from 9:00 a.m. to 4:00 p.m. from the day after Labor Day through May 31.
The Shrine extends its hours from 9:00 a.m. to 6:00 p.m. from June 1 through Labor Day.

The Flores Mariae Gift Shop is open from 9:00 a.m. - 4:00 p.m. daily and closes at 5:30 p.m. during our extended Summer hours.

The Culina Mariana Cafe is open from 11:00 a.m. - 2:00 p.m. Tuesday-Saturday.  On Sunday the Cafe is open from 9:00 a.m. to 3:00 p.m.  The Cafe is closed on Mondays.

Directions

Shrine of Our Lady of Guadalupe
5250 Justin Road
La Crosse, Wisconsin 54601

From the East

From I-90 E, take Exit 5 toward WI-16 E. Turn left on WI-16 W. Continue onto Losey Boulevard N for 3 miles. Turn left onto US-14 E/US-61 S/WI-35 S/Mormon Coulee Road and continue for 1.9 miles. Turn left onto US-14 E/US-61 S and continue for 1.3 miles. Turn right onto Justin Road. The entrance to the Shrine of Our Lady of Guadalupe will be 0.3 miles on the right.

From the West

From I-90 W, take Exit 5 for WI-16 toward Onalaska. Turn right onto WI-16 W and continue for 4.5 miles. Continue onto Losey Boulevard N for another 3.0 miles. Turn left onto US-14 E/US-61 S/WI-35 S/Mormon Coulee Road and continue for 1.9 miles. Turn left onto US-14 E/US-61 S and continue for 1.3 miles. Turn right onto Justin Road. The entrance to the Shrine of Our Lady of Guadalupe will be 0.3 miles on the right.

What is a pilgrimage?

A pilgrimage as a journey to a sacred place undertaken as an act of religious devotion.

Its purpose may be simply to venerate a certain saint or ask some spiritual favor; beg for a physical cure or perform an act of penance; express thanks or fulfill a promise. From the earliest days pilgrimages were made to the Holy Land, and later on to Rome, where Peter and Paul and so many Christians were martyred. From the eighth century the practice began of imposing a pilgrimage in place of public penance. As a result, during the Middle Ages pilgrimages were organized on a grand scale and became the object of special Church legislation. In modern times, beside Rome and the Holy Land, famous shrines such as Lourdes, Fatima, and Guadalupe draw thousands of pilgrims each year from the Catholic world.
— Modern Catholic Dictionary, Servant of God Father John A. Hardon, S.J.

How many people can go on a pilgrimage?

As few or as many people may come to the Shrine of Our Lady of Guadalupe on pilgrimage. Individuals, families, parishes, and even the faithful of an archdiocese, visit the Shrine of Our Lady of Guadalupe on pilgrimage.

Does the Shrine have any recommendations for lodging?

Yes, please visit our Travel & Lodging Page for details.

Is a lot of walking required to see the Shrine?

The Shrine Church is located a 1/2 mile from the Pilgrim Center.  There is an additional 1/2 mile of paved trails beyond the Church.  

Golfcart shuttles are available at no cost during normal business hours.

How far in advance should I begin planning my pilgrimage?

It is recommended that a pilgrimage group begin planning its pilgrimage between two and three months in advance. For more information regarding planning a pilgrimage to the Shrine of Our Lady of Guadalupe, visit Pilgrimage.

Accommodations for visitors

Does the Shrine of Our Lady of Guadalupe have overnight accommodations for visitors?
The Shrine of Our Lady of Guadalupe does not have overnight accommodations for visitors at this time.

Are there parking or admittance fees?
The Shrine of Our Lady of Guadalupe is free and open to the public.

Are there any picnic tables on the grounds?
Yes, picnic tables are available near the parking lot from April though October.

Are pets permitted on the grounds?
With the exception of assistance animals, pets are not permitted on the grounds of the Shrine of Our Lady of Guadalupe.

Is transportation provided on the grounds for visitors with physical disabilities?
Yes, golf cart transportation is provided daily to and from the Shrine Church starting at the Pilgrim Center for visitors with physical disabilities. Wheel chairs are also available in the Pilgrim Center and Shrine Church.

Is the Shrine closed on any days during the year?

The Shrine of Our Lady of Guadalupe is closed on the Solemnity of Mary, Mother of God (January 1), Good Friday, Holy Saturday, Thanksgiving Day, and Christmas Day.

Are there any special events at the Shrine for group visits?

To learn if there will be any special events at the Shrine of Our Lady of Guadalupe on the day your group visits, please go to our Events page.

Do you offer group discounts in the Culina Mariana Café?

Yes, group discounts are available in the Culina Mariana Café. Visit Culina Mariana Café or call (608)788-8400.

View the Culina Mariana Café menu

General FAQs

What is a shrine?

A shrine is a prominent sacred locality. It may be the burial place of a saint, or where he or she lived or died, or where a heavenly apparition took place. Shrines are the focuses of pilgrimages by the faithful and often of miraculous phenomena approved by the Church.
— Modern Catholic Dictionary, Servant of God Father John A. Hardon, S.J.

What types of groups generally visit the Shrine?

The Shrine of Our Lady of Guadalupe welcomes tens of thousands of visitors annually, including individuals, families and organized pilgrimage groups. The staff of the Shrine of Our Lady of Guadalupe is available to assist you in the organization of pilgrimages for a variety of groups: senior citizens, men’s and women’s organizations, First Holy Communion and Confirmation candidates, school children, as well as groups desiring a spiritual retreat. Come alone, come with family, or come as part of a group.

What is the weather like in La Crosse?

La Crosse has a temperate climate.  July is the warmest month of the year, when the average high temperature is 85 °F (29 °C). January is the coldest month, with high temperatures averaging 26 °F (-4 °C). Periods of heavy snowfall are normal during winter months.

Is the Shrine affiliated with or receive financial assistance from the Diocese of La Crosse?

The Shrine of Our Lady of Guadalupe is located in the Diocese of La Crosse but is not an entity of the Diocese of La Crosse. The Shrine of Our Lady of Guadalupe is financially independent of the Diocese of La Crosse.

How may I support the ongoing mission of the Shrine?

To learn about various ways to support the ongoing mission of the Shrine of Our Lady of Guadalupe, please visit Donate. Thank you in advance for your generosity.

Photography Guidelines

Photography Guidelines

The principal purpose of the Shrine is a place of prayer, pilgrimage and worship.

We understand that you may want to take photographs of many of the beautiful areas of the Shrine, including the Church.  The photography, however, must respect the personal “space” and privacy of other pilgrims.  For example, including a photo of a pilgrim in prayer and posting that photo on social media is inappropriate unless he/she gives prior permission. Please be considerate of others.

Photos inside the Shrine Church are permitted.  However, please turn off the flash.

Tripods are not permitted in the Shrine Church without written permission from the Executive Director.  

ALL COMMERCIAL PHOTOGRAPHY IS FORBIDDEN WITHOUT PRIOR WRITTEN APPROVAL.

If you arrive with extensive photo gear and/or a tripod, expect to be asked your intentions. We realize there are enthusiasts who bring such gear for personal photography, but many more come to shoot images commercially and consider the Shrine merely a prop or background.

THE FOLLOWING ARE NOT PERMITTED:
  • Engagement photos;
  • Wedding photos;
  • Senior Photos;
  • Fashion shoots;
  • Photos showing disrespect;
  • Photos intended for resale (due to copyright violations).

These same rules apply for video use.

Dress Guidelines

Please Dress Modestly

We all have a responsibility to each other to dress modestly, especially during the warmer seasons. Appropriate dress is conducive to an atmosphere of prayer and of meeting the Lord. The Shrine of Our Lady of Guadalupe is a place of religious pilgrimage and of worship. Thus, reverence in manner of dress and behavior is appreciated.

Inappropriate dress is distracting to maintaining a prayerful atmosphere, and it becomes a source of temptation and sets a bad example when attending Holy Mass and other devotions.

  • Inappropriate clothing includes:
  • short shorts
  • skirts above the knee
  • low neckline
  • sleeveless shirts
  • exposed midrif
  • exposed back
  • clothing that is tight-fitting
  • clothing that is see-through
  • clothing that bears offensive print or imagery
Thank you for giving the respect due to God at Our Lady’s Shrine.