FAQS & Guidelines

Pilgrimage FAQs

Hours

The Shrine of Our Lady of Guadalupe is open daily from 9:00 a.m. to 4:00 p.m. from the day after Labor Day through May 31.
The Shrine extends its hours from 9:00 a.m. to 6:00 p.m. from June 1 through Labor Day.

The Flores Mariae Gift Shop is open from 9:00 a.m. - 4:00 p.m. daily and closes at 5:30 p.m. during our extended Summer hours.

The Culina Mariana Cafe is open from 11:00 a.m. - 2:00 p.m.  Tuesday - Saturday, from 11:00 a.m. - 3:00 p.m on Sunday, and is closed on Mondays.

Directions

Shrine of Our Lady of Guadalupe
5250 Justin Road
La Crosse, Wisconsin 54601

From the East

From I-90 E, take Exit 5 toward WI-16 E. Turn left on WI-16 W. Continue onto Losey Boulevard N for 3 miles. Turn left onto US-14 E/US-61 S/WI-35 S/Mormon Coulee Road and continue for 1.9 miles. Turn left onto US-14 E/US-61 S and continue for 1.3 miles. Turn right onto Justin Road. The entrance to the Shrine of Our Lady of Guadalupe will be 0.3 miles on the right.

From the West

From I-90 W, take Exit 5 for WI-16 toward Onalaska. Turn right onto WI-16 W and continue for 4.5 miles. Continue onto Losey Boulevard N for another 3.0 miles. Turn left onto US-14 E/US-61 S/WI-35 S/Mormon Coulee Road and continue for 1.9 miles. Turn left onto US-14 E/US-61 S and continue for 1.3 miles. Turn right onto Justin Road. The entrance to the Shrine of Our Lady of Guadalupe will be 0.3 miles on the right.

General FAQs

A shrine is a prominent sacred locality. It may be the burial place of a saint, or where he or she lived or died, or where a heavenly apparition took place. Shrines are the focuses of pilgrimages by the faithful and often of miraculous phenomena approved by the Church.
— Modern Catholic Dictionary, Servant of God Father John A. Hardon, S.J.

Photography Guidelines

The principal purpose of the Shrine is a place of prayer, pilgrimage and worship.

We understand that you may want to take photographs of many of the beautiful areas of the Shrine, including the Church.  The photography, however, must respect the personal “space” and privacy of other pilgrims.  For example, including a photo of a pilgrim in prayer and posting that photo on social media is inappropriate unless he/she gives prior permission. Please be considerate of others.

Photos inside the Shrine Church are permitted.  However, please turn off the flash.

Tripods are not permitted in the Shrine Church without written permission from the Executive Director.  

ALL COMMERCIAL PHOTOGRAPHY IS FORBIDDEN WITHOUT PRIOR WRITTEN APPROVAL.

If you arrive with extensive photo gear and/or a tripod, expect to be asked your intentions. We realize there are enthusiasts who bring such gear for personal photography, but many more come to shoot images commercially and consider the Shrine merely a prop or background.

THE FOLLOWING ARE NOT PERMITTED:
  • Engagement photos;
  • Wedding photos;
  • Senior Photos;
  • Fashion shoots;
  • Photos showing disrespect;
  • Photos intended for resale (due to copyright violations).

These same rules apply for video use.