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Affiliations Affiliations The Basilica of Santa Maria Maggiore & The Basilica of Our Lady of Guadalupe

Saint Mary Major – Rome

In 2011, Pope Benedict XVI affiliated the Shrine of Our Lady of Guadalupe in La Crosse to the Papal Basilica of Santa Maria Maggiore (Saint Mary Major) in Rome, the great pilgrimage church of the Eternal City dedicated to the honor of the Mother of God.

Basilica of Our Lady of Guadalupe – Mexico City

In 2021, the Pontifical Council for Promoting the New Evangelization affiliated the Shrine of Our Lady of Guadalupe in La Crosse to the Basilica of Our Lady of Guadalupe in Mexico City.

​This affiliation with the Basilica in Mexico City is especially important because not all pilgrims, especially those of Mexican nationality, have the occasion or possibility to make a pilgrimage each year back to their country of origin. For many Mexican people residing in the United States of America, it is a great help to be able to fulfill the promise by making a pilgrimage to Our Lady’s Shrine in La Crosse rather than to the Shrine of Our Lady in Mexico City.

“Affiliation” means…

“…that when making the traditional pilgrimage to venerate the Virgin of Guadalupe at the Shrine of La Crosse, instead of the Shrine of Our Lady of Guadalupe in Mexico City, the same spiritual benefits be obtained.”

— From the official letter from the Vatican

Read the Official Letter from the Vatican

Read the Official Letter from the Vatican – Affiliation to Saint Mary Major

Spiritual Benefits

Plenary indulgence – the entire remission of temporal punishment due to sin

​One special blessing available for pilgrims is that, at the Shrine, there are numerous occasions to gain a plenary indulgence. Some of those occasions occur on certain days.

Occasions for plenary indulgence at the Shrine of Our Lady of Guadalupe

  • August 5: The Patronal Feast Day of the Papal Basilica of Saint Mary Major
  • December 12: The Feast of Our Lady of Guadalupe and the Shrine’s Patronal Feast Day
  • All Solemnities of the the Virgin Mary

More about receiving a plenary indulgence as a pilgrim

Walkway path to the Pilgrim Center at Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

The Pilgrim Center

Begin your Pilgrimage with the resources you need. Within the Pilgrim Center, you will find the Culina Mariana Café and Flores Mariae Gift Shop.

The courtyard of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin with the statue of Juan Diego in the center.

The Shrine Church

Pilgrimage to a Sacred Place. Here you can witness the majesty of the Shrine.

Statue and fountain of Lady Guadalupe overlooking the Memorial to the Unborn at Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

Memorial to the Unborn

The Memorial to the Unborn provides a means of memorializing unborn children and providing a place of spiritual healing and closure for parents, relatives and friends.

Votive candle chapel exterior of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

Votive Candle Chapel

The Votive Candle Chapel expresses the unfailing intercession of our Blessed Mother on our behalf. Learn how you can light one of the chapel’s 700 candles!

A woman lighting a candle in the Votive Chapel of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

Devotional Areas

Enhance your pilgrimage by experiencing multiple spiritual destinations.

Snow covering the grounds of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

The Grounds

Cardinal Burke’s vision for a place of pilgrimage is accomplished through the Shrine’s unique layout across 70 acres of beautiful Wisconsin hills.

Ornate ceiling design inside the church of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

Art & Architecture

See some of the sacred Art & Architecture, and learn about the deeper meaning behind the Shrine’s design.

Empty pews leading to the altar in the church of Our Lady of Guadalupe Shrine in La Crosse, Wisconsin.

Virtual Pilgrimage

Enjoy the beauty of the Shrine in different seasons.

Plan your Pilgrimage

Contact Info

Phone Numbers
Main Shrine: (877) 799-4059
Gift Shop: (608) 615-7545
Café: (608) 788-8400

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